After years of training and dieting relentlessly throughout my teen years and early 20s, my passion for taking my physique to the next level took a major step in 2018 when I began my competitive bodybuilding journey.

As someone who lived and breathed the healthy lifestyle every day, I was very aware of what it required to be at the top level. I began my super-supplement/PED journey with the intention to become a top-level competitor and make a name for myself and my future personal brand.

Throughout my years working in supplement stores and online coaching in the fitness industry, I knew I could be a beacon of inspiration for others and grow a like-minded community through my own brand.

After four years of competing and growing success with my bodybuilding journey, I had a life-altering experience in May of 2021. One week out from my next bodybuilding show, I experienced liver failure and developed DVT blood clots in both of my legs.

This was the most terrifying time of my life. After being in the ICU for six days, having my family fly into town, and doctors unsure of my recovery, I was terrified I would lose my life. All I could do was pray and trust that this would not be the end.

After receiving a blood transfusion and begging for my life, I finally began to recover and was released from the hospital. The pain and suffering I endured over the next six months of being in a wheelchair and rebuilding my life became a pivotal moment in my career.

It gave me a new perspective and purpose that I was not seeing before, being so focused on becoming a top-level competitor. Realizing my purpose was much bigger than earning a trophy, I began to see the light and exactly how my brand could impact others and help prevent this from happening to anyone else.

Although I atrophied and lost my muscle mass, forcing me to start over from square one, I was not going to let the brand be impacted. I kept my head down and wore many hats in the beginning development phase of the brand — even wheeling myself around the warehouse to make sure inventory was properly managed for our customers and trusted retailers.

It was through the pain and suffering that I began to realize how much of an impact I could make by sharing my story and committing to my role in creating a like-minded community around my shared passion for bodybuilding.

A community and brand built by athletes, for athletes — ensuring the products were completely transparent, properly dosed, manufactured at the highest capacity, and created to fill the gaps required to compete at the top level.

— Casey Barnette